Tyler Edwards
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Freedom Street Festival

Design | Illustration | Animation | VFX

.SWOOSH and SNKRS present their love letter to retro gaming with the Air Max Low Poly 1, a milestone for .SWOOSH as their first-ever sold-out footwear pre-order.

In collaboration with Sata Studios, I developed all the VFX assets from concept to design, illustration and animation, supervising the application of VFX for final asset delivery from the shoot till final delivery.

 

Visual Identity | Poster Design | Logo Design

AFTER THE HISTORIC EVENT OF FREEDOM STREET JAMAICA, VYBZ KARTEL BROUGHT FREEDOM STREET TO EUROPE FOR THE VERY FIRST TIME FOR THE BIGGEST DANCEHALL CELEBRATION OF 2025.

I was brought on by the team at Live Nation to develop the branding and poster design that would shape the visual experience of Freedom Street Europe, marking an important chapter for the legendary artist.

Starting with the flyer, I extrapolated the original essence of the Freedom Street Jamaica branding that was already established, and refined adapted it for a european setting whilst still keeping it firmly rooted in its Jamaican heritage and aesthetic with the colour scheme and logo design.