Tyler Edwards
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Radox x TCS London Marathon

Art Direction | Animation | Content Creation

Soundcloud approached me to develop the art direction for their brand partnership campaign with Hyundai. I created a series of animated social assets that highlight the unique journeys of emerging musical talent across America.

Each asset was thoughtfully designed to reflect the artist's unique musical style and personality, with every animation and design decision rooted in their stories to create a personalised aesthetic and authentic direction for the campaign.

Creative Direction | Video Editing

How could Radox inspire and unite runners ahead of the TCS London Marathon? The task was to turn a brand partnership into a movement - motivating people to train, share their journey, and celebrate recovery  led by ambassadors Kelly Brook and Jeremy Parisi. 


By following Kelly Brook and Jeremy Parisi as they trained for their first marathon, we created a social-first content series that blended motivation with recovery. From early-morning runs to post-workout rituals, Radox was positioned as the product that helped them recharge and stay ready, driving conversation and connection with runners ahead of the TCS London Marathon.


The campaign reached over 1.1 million viewers, sparking an authentic wave of support and excitement from the running community following Kelly and Jeremy’s journey to the finish line.

Campaign Highlights